American industrialist Henry Ford once said, “The only thing worse than training your employees and having them leave is not training them and having them stay.” No matter the industry, employees need training, and employee training is most readily accepted and embraced within a learning culture.

Why Does A Learning Culture Matter?

Without a commitment to continuous learning and development, workers become stagnant in their skills and knowledge, hindering innovation and adaptability. This lack of growth can lead to decreased motivation, disengagement, and, ultimately, turnover as employees seek opportunities for professional advancement elsewhere. Employers are not only impacted by the costs of turnover, but also lose valuable institutional knowledge and expertise.

Simply put, companies that do not promote a learning culture run the risk of being outperformed by their competition who do invest in learning. According to a study by Deloitte, companies that invest in a learning culture experience 37% higher productivity and are 92% more likely to innovate. Unsurprisingly, these companies are also 46% more likely to be first to market.

Why Use Employee Training Videos?

The human brain is not wired to receive training in large dumps of information as often occurs in seminars, webinars and other employee training courses. In fact, studies have found that within 24 hours, we forget an average of 70% of new information, and within a week, we forget about 90% of it. This “forgetting curve” is alarming to employers who shell out hundreds of thousands of dollars on training each year.

The answer to beating the forgetting curve is consistent, daily learning in small, manageable bits. In other words, microlearning.

Employee training videos take microlearning one step further. While the average human attention span is 8.25 seconds, when viewing a video this number increases significantly to 120 seconds, or 2 minutes. Why do we find videos so much more engaging than text? Studies have found that 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster.

Visuals also generate stronger emotional reactions than text. These emotions help viewers engage with the content and create bonded memories which boost long-term information retention. It’s no surprise that learners retain 80% of what they see and only 20% of what they read.

Customize Employee Training Videos for Maximum Results

Contrary to popular belief, employees do want training. A reported 56% of workers rate career growth as more important than pay. Unsurprising when nearly half of employees believe their current skills will be irrelevant in 2 years.

While microlearning can deliver employee training videos in the flow of work, the content must be relevant. Generic, “one-size-fits-all” training leaves employees at best, disengaged, and at worst, annoyed.

Each role has unique operational and safety procedures, which generic training programs often overlook. Custom employee training videos cater directly to the specific needs of a company by ensuring content is directly relevant to the employees’ daily activities.

Easily Customize Employee Training Videos in 7 Minutes or Less with Tyfoom

Tyfoom’s video-based microlearning platform makes it easy to share crucial information without overwhelming the learner. Easy to film and easy to edit, these simple employee training videos can be created and distributed in minutes.

With Tyfoom, managers can also curate content playlists based on individual roles, ensuring users only receive training that is relevant to them, saving everyone time and money. Microlearning occurs in the flow of work, minimizing disruption, while the daily learning schedule affords standardization and scalability to companies looking for a means to harness the power or employee training videos, whether they have 5 or 500,000+ employees.

Tyfoom not only provides fully automated, daily trainings with role-specific information, it also contains an in-house library with curated content specific to the company and its brand. The search feature in the Tyfoom Library makes it easy for users to quickly locate company-approved training materials that will help them accomplish the task in the safest and most efficient way.

Bridge your skills gap and grow profitability with employee training videos. Learn how by scheduling a meeting to speak with a Tyfoom training consultant today.