By Chris Walker
Part 2: Maximizing Engagement: Overcoming Attention Fatigue with Video-Based Microlearning. Read part one here.
How to Fight Attention Fatigue in Training
With the constant distractions and disruptions technology brings, it is no surprise that we are not very good at paying attention. So what can we do about it? How can we educate or train our employees when we know traditional classroom methods for training courses for employees (which can last hours, days, weeks, months, or years) are expensive at best and completely ineffective at worst? The answer is video-based microlearning.
Video-based microlearning is like a bite-sized snack – it is compact, satisfying and leaves users craving more. Each microlearning module packs a punch – delivering targeted information in a concise and engaging way.
This method of continuous learning is not just convenient – it is also incredibly effective. We can absorb and retain information much more efficiently when it is broken into bite-sized chunks. Plus, with the flexibility of the small doses, you can fit training courses for employees into their busy schedule, allowing them to learn at their own pace – similar to having a personal learning coach at their fingertips.
Keep it Short and Snappy
Video-based microlearning is a popular form of education and training because it works. Learners retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in text. This statistic is staggering, but not surprising, especially when you consider how people consume information for work each day on social media platforms such as YouTube, Instagram and TikTok.
Video is both visual and auditory, making it more engaging, and, as a result, easier to retain information after viewing. It is no wonder that 70 percent of employees prefer video-based learning. But what is the catch? The length. On average, we can pay attention to a video for 2.7 minutes. After that we lose focus and retention dips. The most effective video-based microlearning content keeps videos between 1 and 2 minutes.
Make it Mobile-First
It is no secret we love our phones. On average, users pick up their phones more than 1,500 times each week and average 3 hours and 16 minutes of screentime every 7 days. We even have a term for the feeling of anxiety we feel when we do not have our phone or do not have access to the internet – nomophobia.
Since we typically have our phones handy, why not use them? Studies have shown that when video-based communication and training are combined with a personal device like a mobile phone, knowledge retention and engagement skyrocket. Consider that 75 percent of employees utilize a smartphone to do their job. Users are 72 percent more engaged with mobile training than other forms of training and complete training 45 percent faster with better knowledge retention. Inexpensive to develop and implement, video-based microlearning in training courses for employees offers a great return on investment.
EVERY Business Can Benefit From Training Courses for Employees
The benefits of employee training through video-based microlearning apps are extended to all businesses – regardless of size or industry. Their inherent adaptability and ease of use make them a universally beneficial approach to employee training and development. Because video-based microlearning apps do not require extensive resources or infrastructure to create trainings, they are an affordable and manageable solution for skill development. When employees are trained and empowered, companies enjoy a happier, more engaged and higher-performing workforce.
Do More and Become More
Video-based microlearning apps have transformed the traditional learning experience, moving beyond formal training structures and integrating tech elements that reflect how we naturally acquire knowledge. Tyfoom caters to our shortened attention spans by delivering relevant information in small, easily digestible chunks. Using non-disruptive, science-based techniques, Tyfoom fits in the flow of work so employees do not lose their momentum. With the Tyfoom app at their fingertips, workers can access their daily learning anytime, anywhere.
Tyfoom is continuously innovating and adapting to the changing needs of organizations and learners to help transform true knowledge transfer and promote highly-engaged corporate learning cultures. To learn more about how you can revolutionize employee training, communication and engagement in your organization, schedule a meeting to speak with a Tyfoom training consultant.