When your team is spread across seven plants in two states, starts work at unpredictable hours, and spends most of their time on the move, delivering consistent safety training can feel impossible. For Geiger Ready Mix, this was precisely the challenge. How do you keep 250 employees in multiple locations trained, engaged and safe without slowing down production?
The answer: safety training videos. But not just any safety training videos. Short, snappy videos that are consistent and easy to access – without pulling workers away from their jobs. In other words, video-based microlearning.
Paperwork, Schedules and Disruption…Oh My.
Geiger isn’t your average construction company. Technically, it’s considered a manufacturer by OSHA, but teams work with construction clients and operate heavy equipment. Needless to say, safety compliance is critical.
Initially, the company relied on paper forms for Job Safety Observations (JSOs). Sales team members were expected to complete six each month, but the process was time-consuming and inefficient. “They had to carry the forms, fill them out, scan them and send them back,” explained Bob Wilhelmi, Safety Director. “It just didn’t work with their schedules.”
The bigger issue? Delivery professionals couldn’t receive safety training consistently. Their shifts started as early as 3:25 AM, and no two drivers clocked in at the same time. Gathering everyone at once for training was out of the question.
“As soon as they clock in, we want them delivering concrete – not sitting around watching a 20-minute safety video,” Wilhelmi said. “And when they did attend safety training, they weren’t really paying attention anyway.”
The old training model just wasn’t cutting it. The company needed a way to deliver fast, effective training without disrupting the workday. And with OSHA’s strict documentation requirements, leaders needed a better system for tracking what training had been done and when.
Clear, Consistent Safety Training That Works
After meeting with Tyfoom, Geiger identified three main areas to improve:
- Accountability: Paper forms weren’t reliable or easy to track.
- Engagement: Managers couldn’t all train at the same time, and long-form content wasn’t holding employees’ attention.
- Documentation: Proving compliance was difficult without a centralized record-keeping system.
The solution was safety training videos delivered through Tyfoom’s mobile-first platform.
With Tyfoom, the sales team could submit JSOs from their phones, in real time. The result? JSO submissions jumped from 3.3 per day to 7.1 – a 215% increase! That meant more visibility, more coaching opportunities and safer job sites across the board.
Why Video Works
It’s no secret that people learn better through video. Our brains process visuals 60,000 times faster than text, and viewers retain four times more information when watching something versus reading it.
Tyfoom’s short, targeted safety training videos take advantage of this neuroscience. “Tyfoom is a brilliant way to get safety training out in front of our people without causing too much disruption to production,” said Wilhelmi.
The videos are short enough to fit into any schedule. When delivery professionals log in each morning, the first thing they do is watch their daily video right from the tablets installed in their trucks. No wasted time. No waiting around.
Since October, Geiger has produced more than 55 custom safety training videos. And the company can easily push out a new one in minutes whenever a safety issue pops up – a level of speed that’s essential for keeping people safe in fast-moving environments.
Engagement That Doesn’t Require Micromanagement
Tyfoom makes it easy for employees to stay engaged with safety content without constant reminders from supervisors.
The app’s built-in gamification features tap into human motivation with streaks, badges and progress tracking. “We’ve got employees who are really protective of their streaks,” Wilhelmi said. “That’s exactly what it’s designed for.”
It’s also easy to use. No constant log-ins. No glitches. Just one tap, and you’re in.
And the best part? Engagement is now self-sustaining. Supervisors don’t have to chase people down. “Tyfoom does that for me,” Wilhelmi said. “It’s made my life a lot easier.”
Documented Proof When It Matters Most
OSHA and other regulating bodies don’t just want to know you trained your people – they want to see proof. And that’s where Tyfoom shines.
When an incident occurs, the first thing OSHA wants to know is if the person was properly trained. In one recent case, Wilhelmi was able to instantly pull up a complete training history through Tyfoom. This level of documentation impressed OSHA and even helped reduce the company’s fine.
“Tyfoom helps us keep really good track of what we teach and show our employees,” Wilhelmi said. “It’s a huge value during audits or investigations.”
With safety training videos tracked and stored digitally, there’s no more guessing. No scrambling for records. Just clean, centralized documentation that’s ready when you need it.
Safer Teams, Lower Costs
Safety doesn’t just protect people – it protects profits. OSHA penalties can run up to $16,131 per violation, and that number climbs dramatically for repeated or willful infractions.
But employers who invest in safety can save $4 to $6 for every $1 spent. That ROI is real, and Geiger is living proof.
Thanks to Tyfoom, OSHA reduced one of Geiger’s fines during a recent inspection. Beyond that, the company has seen fewer incidents, better compliance and higher productivity all driven by short, impactful safety training videos.
Moving Forward, One Video at a Time
“You don’t have to make major changes,” Wilhelmi said. “You just need to do a little bit at a time and keep at it.”
That’s exactly what Tyfoom makes possible. Geiger now has every employee completing daily safety refreshers in the flow of work. Whether it’s a new hazard, a refresher on machine guarding or a seasonal reminder about PPE – there’s a video for that.
“Tyfoom has reshaped safety training and communication at Geiger Ready Mix,” Wilhelmi said. “We’ve seen more forms getting filled out, better safety all around and less hassle for our leadership team.”
The simplicity of safety training videos combined with a mobile-first mindset has transformed how Geiger Ready Mix trains its people and protects its workforce.
In the end, isn’t that what every company wants? Safer employees, clearer communication and a healthier bottom line?
Follow Geiger’s lead and put safety training videos at the heart of your strategy. It’s not just good training, it’s smart business.
Learn how you can enjoy the same results as Geiger Ready Mix by scheduling a meeting to speak with a Tyfoom training consultant today!