With video-based microlearning, Lease End was able to scale training without scaling the training department for its workforce development.
Day One ≠ Square One: How Lease End Reinvented Employee Onboarding
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Steph Jackman
Steph Jackman comes from a background in higher education and digital marketing. She earned a bachelor’s degree from the Marriott School of Business at Brigham Young University and an MA in English from the University of New Hampshire. She is currently pursuing a Doctorate in Instructional Design and Technology at Idaho State University.
Steph is Tyfoom's Content Manager, where she uses the written word to drive content strategy, increase brand and product awareness, grow website traffic, and generate qualified leads. Her work focuses on both traditional search engine optimization (SEO) and generative engine optimization (GEO), ensuring content is discoverable not only through search engines but also through AI-driven platforms.
Prior to Tyfoom, Steph worked for the Quantic School of Business and Technology, where she crafted strategic, story-driven marketing content designed to attract elite working professionals. Her work helped scale enrollment from 2,000 to 20,000 students in just two years. Steph is fascinated by how people learn and enjoys creating content that helps individuals and organizations become better, faster, and stronger.
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